Buyer don't need another sale pitch

They Need a Guide Worth Following.

Let’s Make Your Brand That Guide.

Stop guessing what works in marketing. Build a go-to-market strategy so sharp your teams align, your buyers lean in, and your competitors wonder what hit them.

/ David Schafer /

The Problem:

Most Marketing Feels Like Noise

Let’s be honest. Most CEOs know they’re wasting money on marketing that doesn’t stick.Your buyers aren’t looking for flashy campaigns or clever taglines. They’re overwhelmed, busy, and sifting through a sea of sameness. They don’t need more noise—they need clarity. They need to know your brand isn’t just another vendor but a partner who gets it.

That’s what Scripted to Scale is all about:

We’ll help you build a brand that cuts through the noise, connects emotionally, and drives real growth.

Create a Brand Narrative That Drives New Revenue.

Here’s what you get:

A Revenue Focused Go-To-Market Strategy

We’ll show you how to invest in key buying moments that nurture buyers and help you become a trusted category leader. You’ll walk away with a complete go-to-market strategy rooted in a memorable brand position that clicks with buyers.

A Brand Buyers Trust

Learn to position your brand as the Yoda to your buyer’s Luke Skywalker. Because when you show up as the guide, buyers stop hesitating and start choosing you.

A Playbook for Your Entire Team

Marketing, sales, finance—finally on the same page, working toward the same goals.

Proof, Not Promises

Scripted to Scale gives you tools to connect key buying moments to ROI & revenue.Shifting conversations from “What are we spending?” to “How much more can we invest?”

What's inside this course?

Module 1

The Call to Adventure — Why Storytelling is Your Revenue Engine

Great brands don’t launch products—they start movements. Storytelling isn't marketing fluff; it’s the best tool you have for turning buyer insights into revenue. You’ll learn:

• How storytelling drives growth by making your buyers feel seen, heard, and ready to act.

• How Nike turned “Just Do It” into a $40B cultural mantra—and how to craft your own.

• How to draft the opening lines of your Revenue Script to clarify your brand’s core narrative.

Module 2

Your Customer is Luke — Mastering Buyer Psychology

Stop guessing what buyers want. Great marketing doesn’t chase—it anticipates. To scale faster, you need to master your customer's hidden motivations and become the guide they trust. You’ll learn:

• The hidden psychological forces shaping every buying decision.

• How LEGO unlocked loyalty (and billions) by aligning to deep emotional needs.

• How to map your buyer’s emotional journey and create personas that turn insights into sales.

Module 3

Demand Gen Mind Games — Owning the Buyer’s Journey

95% of buying decisions are emotional and happen before first contact. To own the market, you must win the mental game online - before the demo - to spark curiosity, remove anxiety, build trust. You’ll learn:

• How neuroscience-based demand generation sparks attention, lowers friction, and increases

conversions.

• How Amazon engineered dopamine-driven experiences that generate 35% of their revenue.

• How to pinpoint your brand’s investment zones and plug leaks to maximize ROI.

Module 4

Assemble Your Dream Team — Scale Collaboration, Kill Silos

Talent alone doesn’t scale growth—alignment does. Trust-driven teams generate more revenue, faster. We’ll show you how to kill silos and build your growth dream team. You’ll learn:

• How Google’s Project Oxygen used team trust to boost revenue 24%.

• Strategies to unite your CEO, CFO, CMO, and Sales teams around shared growth goals.

• How to build your cross-functional growth plan and launch a unified revenue dashboard.

Module 5

Go-to-Market Quests — From Buyer Interest to Brand Obsession

Buyers don’t move in straight lines—they leap from crisis to epiphany. Forget outdated funnels: the brands that win know how to turn fleeting interest into memory and action. You’ll learn:

• How to leverage emotional “Investment Zones” instead of linear funnels to capture revenue.

• How Airbnb turned a sense of belonging into a global movement.

• How to map your Go-to-Market blueprint and turn key moments into revenue-driving touchpoints.